Digital Marketing & Freelancing

Course Duration 3 Months (12 weeks/24 sessions)

Hours Per Week: 4.

Course Description:

Digital Marketing 102 is an intermediate-level course that delves into advanced strategies and techniques in the field of digital marketing. Building upon the foundational knowledge gained in Digital Marketing 101, participants will explore more sophisticated concepts to create impactful and data-driven digital marketing campaigns.

Course Objectives:

  • Advanced SEO Techniques: Master advanced SEO strategies to optimize websites for higher rankings and increased visibility.
  • Data-driven Decision Making: Learn how to use data and analytics to make informed marketing decisions.
  • Social Media Advertising: Explore advanced social media advertising techniques to reach target audiences effectively.
  • Conversion Rate Optimization (CRO): Understand CRO principles to improve website conversions and user experience.
  • Influencer Marketing: Discover the power of influencer marketing and how to leverage influencers for brand promotion.
  • Marketing Automation: Implement marketing automation to streamline processes and enhance customer engagement.
  • Advanced Email Marketing: Learn advanced email marketing tactics to personalize and segment email campaigns.
  • Real-world Projects: Apply the concepts learned by working on advanced digital marketing projects that simulate real-world use cases.